Meet Pelican: Wooden shelves with pure personality

Get inspired May 2019


This is Pelican, our wooden shelf with hidden hooks.

“When we noticed the usual need for the organization at home combined with the great canvas that walls offered, we found the perfect place to intervene, taking into account that there wasn’t much happening in them. It was a great opportunity in which we could introduce functionality, design and minimalism,” designer Daniel García tells us.



We started looking for different references of what was already in the market, realizing that the idea of combining a hanger and a container seemed really interesting. From this moment on we started sketching and trying different models in all shapes and sizes until we landed in the perfect one: the Pelican you have all come to know and love.



“There are a lot of products in the market made for walls, including modular systems, containers and hangers, but we didn’t found any that was visually simple, minimalist and that mixed design with versatility, personality and extra functionality.”



Pelican was originally envisioned in 5 different colors which included walnut, black, white and the now discontinued nude pink and pastel blue, which were initially included because of the trend at the moment. These however, were later substituted for oak and grey finishes. Since then, oak has become the best-selling finish out of all the Pelicans.



“The naming was a fun process as well,” Daniel continues. “We were drawn by the idea that seen from upfront, the Pelican looked like the silhouette of a bird in flight. It matched perfectly with how the container functionality was similar to the one seen in pelican bird’s beaks, which are designed to hold the fish they give to their offspring.”


“The first Pelican prototypes were made in solid wood and it was a process of trial and error in which we were trying to find the best way to make them. Later, we moved on to working with plywood due to the fact that it’s structure makes it way more stable and long lasting.”

The hardest part of the whole process was solving the problem of how to include hidden hooks that were functional enough and had the perfect thickness so that the fingers in a hand fit and could easily hang and unhang a piece. 3 centimeters was finally the correct spacing.

Many different ways were tested trying to find the best way to assemble a Pelican shelf. Each product is carefully made by expert craftsmen which pay attention to even the smallest details just to make sure that when your Pelican arrives home it is as perfect as you envisioned it.

At home, Daniel García keeps two black Pelicans that combine harmoniously with the rest of his furniture. “We both have the large one kept in a “his and hers” way, where each one is organized by its owner.”

Ever since its release, Pelican has been widely loved, shipping over 2,000 shelves to houses all around the world. Crafted and assembled by traditional craftsmen from the Spanish region of Tierra de Pinares, the Pelican is a piece of contemporary design that skilfully achieves to capture the wingspan in wood and is ready to fly.