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SUSTAINABILITY

Sustainability at the core of all that we do.

Sustainability at the core of all that we do.

The center around which our ideation, design, crafting, and creation process go around

From the very start, sustainability has been the center around which our ideation, design, crafting, and creation process go around.

We believe that by designing with sustainability and care in mind we have better, more efficient and respectful results that go hand in hand with our values and beliefs.

What’s the problem with being sustainable?

Well, that it is a very complex and blurred concept that can mean many things and it’s sometimes hard to grasp.

We, as we think all of us should do, have had a hard time figuring out exactly how to be sustainable, how to be transparent and real about it, and more importantly, how to actually make it happen.

Because the truth is it’s easy to list ten actions we think would make us sustainable, but then it’s a whole challenge to accomplish even one from that list. It’s easy (and more inexpensive) not to care because sustainable materials, processes and solutions are still kind of a luxury nowadays, and that’s a reality small brands like us face.

Well, that it is a very complex and blurred concept that can mean many things and it’s sometimes hard to grasp.

We, as we think all of us should do, have had a hard time figuring out exactly how to be sustainable, how to be transparent and real about it, and more importantly, how to actually make it happen.

Because the truth is it’s easy to list ten actions we think would make us sustainable, but then it’s a whole challenge to accomplish even one from that list. It’s easy (and more inexpensive) not to care because sustainable materials, processes and solutions are still kind of a luxury nowadays, and that’s a reality small brands like us face.

I

Ideation & Design

So, how do we begin? That was the question, and the answer.

We concluded that the only way to be really green was to have that in mind since the beginning of our ideation process. That means that when we are thinking about the next piece that’s going to be added to our collection, we are not only thinking about what’s needed by customers or the market.

We are thinking about how we can design it and create it with as few materials as possible and that those need to be sustainable, with high durability and a timeless design, without chemicals, and finally in an innovative way.

II

Our Wood & Materials

As we mentioned,our journey to be sustainable starts very early on and a big part of that are the materials that make us.

Our material selection is an extensive process in which we consider the type, source, origin, and ability to be replaced of each material and then on the easiest and cleanest process to take the raw materials to the final product.

III

Local Production in Iscar, Spain

Located in the center of Spain, Iscar is a small town of 6370 habitants part of the Valladolid province.

This town is famously known for its wood making industry and is part of the area called Tierra de Pinares (Land of Pines) that extends for three provinces.

The complete production processes of our products happen inside workshops ran by the hands of local craftsmen who have extraordinary wood making skills, and know exactly what the best techniques are for each design.

IV

We Plant Trees

One product sold, one tree planted.

Our sustainability commitment continues with the planting of trees around the world.

For every product sold we plant a brand new tree, that helps reduce CO2, produces more oxygen and preserves the wildlife of our planet.

2006 trees planted

in 2023

1550 trees planted

in 2022

1075 trees planted

in 2021

V

Vida Initiative

Helping users recycle and upcycle our products for free.

One of our big enemies is the fast furniture industry. We work hard to be as sustainable as possible from the early start of our ideation process until the product gets delivered to your home. However, we don’t want our effort to stop there.

With this initiative we make sure we are responsible from beginning to end for the products we produce, honoring our planet and continuing to be environmentally responsible.